Lesson 2: Enhancing Webinar Participant Engagement

Polling enables you to ask audience questions and immediately receive a response from your attendees and display the results. This feature is found in most webinar software. You can create poll questions in advance or on the fly for dynamic interaction. There are a variety of question formats available, but the most common is multiple choice.  Other formats include free text, clickable images, and rank ordering.

You can use polling to:

• Assess understanding as the webinar progresses. If necessary, you can revisit the material or change your presentation.
• Learn about your audience. What are their pre-existing knowledge, interests, and biases?
• Assess learning outcomes by asking questions aligned with your learning objectives.
• Allow participants to practice what they were taught.