Lesson 2: Enhancing Webinar Participant Engagement

5.5. Video

The video tool enables the presenter and audience members to use a webcam to see each other. Concerns with bandwidth issues may limit the use of this feature, but in most cases, it is not a problem. However, full use of video displays may not provide any advantage during a webinar. It can take up screen space that you could use more effectively. Too many videos can cause distractions. Even a video of just the presenter could be distracting if it is a poor-quality image.

A good way to use video is to show the presenter before the session, during the introduction, and during Q&A sessions. If you allow participants to speak during the presentation, it could be valuable to let them display their video rather than just use audio. Using video this way can increase the sense of connection among the presenter and audience members, increasing engagement.