Lesson 2: Enhancing Webinar Participant Engagement

3.3. Content

The third rubric component is content, the core of any webinar. Without content, there is no webinar. 

Some of the key content best practices described in the video are:

• At the beginning of the webinar, introduce the speaker(s). This can give credibility to the speaker so participants feel like it will be worthwhile to listen to what they have to say.
• Include a picture of the speaker at the beginning of or throughout the webinar. The webinar video displayed the presenter's pictures at the top left corner of each slide. This increases social presence and will increase engagement with your remote participants.
• Clearly communicate the goals and learning objectives for your webinar. This helps the audience determine the relevance of the content to their needs and can serve to motivate them to pay attention.
  
• Stay on task. Make sure your content matches your stated goals and learning objectives. Unnecessary information may be interesting but can lead to confusion and cognitive overload.
• Give examples and demonstrations that are relevant to the target audience. This helps by giving students real-world practice with the information in their working memory, which aids the learning process.