Lesson 2: Enhancing Webinar Participant Engagement

3.1. Recruitment

Recruitment, the first component of the TEAMS rubric,  includes best practices for jump-starting participant engagement before a webinar begins.

Some key recruitment best practices that were described in the video are:

• Survey registrants to learn about their background or expectations. What you learn may make it necessary to modify your presentation so it better meets the needs of your audience.
• Encourage registrants to ask questions in advance of the webinar via email or a survey. When appropriate, answer some of these questions during the webinar. 
• Provide supplemental materials for review prior to the webinar. If a participant reads them in advance, it can increase their motivation to pay attention.
• On the registration page, provide a good description of what participants will learn from the webinar. This helps them to determine if the webinar topic is relevant to them. It also helps to convince them they need to attend.